Google anything health-related from “natural cancer prevention” to “yoga studio Tampa” and you’re inundated with results. The health and fitness industry is one of the biggest in the world, and given the increased obesity rates and issues in the US (and on a global scale), it will only continue to grow.
This means competition is fierce, but as a consumer looking for the most accurate information, it can be bad news. How can you tell a quality company, expert or business from the subpar lots?
A website can reveal a lot more about a product and/or the person or business behind it than you may think. Of course a business will paint a flawless picture of themselves, with the smart business professionals hiring web designers for maximum impact. There are still clues, though, that help you draw out the cream of the crop from the others. Here are a few tips:
Understand how SEO works
Search engine optimization (SEO) is a set of best practices that web designers/developers can use to get a website higher up in search engine rankings. For example, if someone Googles “Atkins diet 2015”, the websites that Google displays first aren’t random. They’re there because a web developer is skilled at health-based SEO and put those talents to work.
The purpose of SEO is to best match people with the website that will benefit them. However, you should make sure the “SEO keywords” you’re Googling are the closest thing to what you want to find. Try a few different searches (such as “Atkins diet 2015” along with “Atkins for moms” or another search applicable to you).
Use your instincts
A well developed site should be intuitive and easy to navigate. It should be free of pop-ups with no advertisements (or at least keep the ads unobtrusive and to a minimum). Of course, it should also be error-free with the content, load quickly and it should be very simple to figure out how to contact the business.
These are the basics of web design, and if a site owner doesn’t care about foundational online presences what does that say about the business? The vast majority of people don’t look beyond the first five results from Google searches. That means they’re missing out on countless quality sites and businesses that might be a better match.
SEO isn’t perfect, so dig a little deeper. There could be the perfect diet, lifestyle change or supplement just a few clicks down.
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